Client: Paydar Pardazesh
Year: 2023
Paydar Pardazesh Koshan is a company that imports and sells mobile phones and digital accessories.
Concept
In designing the visual identity for this brand, we focused on the concept of sustainability. After exploring our surroundings and nature, we identified mountains as the most prominent symbol of sustainability. The geometric triangle not only represents the peaks but also conveys a sense of upward momentum and growth. For the Paydar Pardazesh logo, we used a simple, modern triangular form to symbolize a mountain. The pattern is composed of linear forms that represent mountains.
